How to Choose a Domain Name
An eBusiness which works solely on Internet has to give a lot of time and thoughts to decide at this stage. This is where you are deciding on your business identity, your brand and pretty much your identity. Though from search engine point of view, all domains are just the same “websites”.
Although it helps to have generic keywords in domain names but thats not all that you need if you are thinking on a long term. For example:
- Google is most reputed search engine and not search.com or searchengine.com
- Amazon is the Book Store that comes to your mind first and not books.com
- When you think Auctions, its eBay and not auction.com
Yeah but for a business that already exists, its makes all the sense to have the same domain name as your business name. For Example if the business is named as ABC Exports, it is always best to have a domain that says abcexports.com so that the potential visitors know how to reach you and they know what to expect when they type in www.abcexports.com in a browser. No Surprises!!
Length of Domain Names
This is also an important factor considering the effort and possibilities of typos your potential visitors can make. The shorter the domain name, the better and less prone to mistakes. Though it is allowed to have a 256 character domain name but can you imagine some typing website-for-abc-export-company-limited-san-francisco-usa-manufacturer-and-exporter-of-leather-goods.com without making a mistake?
This no way means that you have to have a smaller URL even if its difficult to remember. easy to remember, pronounce and tell someone on phone are the most important items that you need to look for when considering a domain name.